Cereal on the go Cup
An old word for between, perfect to describe commuter eating
An old word for between, perfect to describe commuter eating
BTWXT
2015
“One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating.”
― Luciano Pavarotti
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Branding:
Global citizens can be considered liminal entities that are constantly betwixt where they came from and where they are going.
My product is a bi-compartmentalised eating solution to help the professional eat their cereal on their commute, on their way BETWEEN home and work.
I feel it strikes a slightly emotional connection to cereal as it is somewhat similar to; “weet-bix” “eat quick”
What?
The BTWXT is a bi-compartmentalized container for eating milk and cereal on the go. This on the go cereal solution helps the global citizen make the most of their fast paced lifestyles and responds to the emerging trend of autonomous vehicles which facilitate greater opportunity for eating while commuting.
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Why?
My latent needs as extrapolated from my user probes were:
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Reduction of time
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Increase task satisfaction though increased task complexity
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Sustainability
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Appreciation of craftsmanship
The ability to prepare and package meals to go ahead of time, although slightly more complex, enhances the sense of reward and entitlement.
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